“For me, there isn’t a more suitable medium than a racing car.”
Born in 1950, American conceptual Artist Jenny Holzer. Holzer is known for her large-scale public displays, projections on buildings, electronic displays. The main medium of her works is texts or written word. And Holzer carefully applied them on to public spaces. Holzer’s use of words provokes a response in the viewer. Holzer’s words like “Protect me from what I want” has appeared on posters, condoms and electronic LED signs.
Holzer’s work has been exhibited at the Museum of Modern Art, the Solomon R. Guggenheim Museum, the Whitney Museum of American Art, the Tate Gallery, The Musee National d’Art Moderne Centre Georges Pompidou, Guggenheim Museum Bilbao, and the Reichstag
Jenny Holzer was commissioned by BMW to create their 15th BMW Art Car in 1999.
Holzer expressed her idea of automobile based on model V12 LMR, which occupied with 12- cylinder V induction engine with top speed 340 km/h.
Holzer stated, “For me, there isn’t a more suitable medium than a racing car”. The BMW V12 LMR Art Car by Holzer features six texts from Holzer’s Truisms and Survival series which are; “Protect me from what I want”, “The unattainable is invariable attractive”, “You are so complex you don’t respond to danger”, “Lack of charisma can be fatal”, “Monomania is a prerequisite of success” and lastly, “What urge will save us now that sex won’t?”.